Bowduckee, Anseong's character, is developed for the image of comfort and intimacy, combined traditional and modern images.
It's costume is from the traditional dress of Namsadang Pungmulnoleepae (folk music group), and the five colors of Sangpeegee Nolreem symbolize the harmonious unification of human, nature, and culture. The badge, "Anseong Machum", held on his left hand, is the brand for agricultural and stock produces, and it emphasizes the differences from ones of other locals.
The 'number one' mark on right hand shows the best to indicate Anseong is taking a leading role in 21st century.