The Anseong Matchum is the common brand for five agricultural and special products, such as rice, grapes, Korean cow meat, pears, and ginseng, which represent Anseong. The brand won the 2020 Korea Local Best Brand Grand Prize. This proves that Anseong has established Anseong Matchum as Korea's leading brand as a result of its efforts to produce excellent products that consumers can trust with the slogan, "The new name, Anseong Matchum, for the right kind of food".